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Relative Medium Positioning

Business · July 29, 2013

For a recent consulting meeting I needed a graphic that could describe the relative positioning of content delivery mediums that would help my client understand the impact of their medium choices.

I wanted to represent the difference in production costs, the frequency versus the depth of the content being published, and whether or not the medium was best suited for push- versus pull-publishing. While perhaps not perfect (certainly my handwriting is not perfect), I believe the resulting graphic is intriguing enough to share:

Relative Medium PositioningOne point of clarification: The category of micro-blogs is meant to include mediums such as Tumblr, Facebook, Twitter and other similar outlets.

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Filed Under: Business Tagged With: Media, Medium

Zach Evans

Zach Evans is currently the Chief Technology Officer at XSOLIS, which helps healthcare organization manage revenue risk through a real-time predictive analytics platform. He is also an adjunct professor in the College of Business at Lipscomb University.

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