No one likes to feel discriminated against but, unfortunately, most people can point to at least one instance in their life when they have felt that someone unrightfully kept them from something simply because of who they are or where they are from. Business organizations must be especially mindful to ensure that they do not discriminate against people for non-job-related reasons. It is true, however, that every business must discriminate in one form or fashion. If you have a single job opening and ten qualified applicants, nine of those applicants will be discriminated against. The duty for businesses is to ensure that those nine individuals are not discriminated against for reasons unrelated to the job.