Why is online privacy important? This complex question is one that has been haunting businesses and individuals alike since the dawn of the Internet. The World Wide Webâ€”and the technologies that drive itâ€”has broken down cultural, ideological, and geographical barriers but this â€˜closeness’ has come at a cost. The commercial enterprises that have shouldered a large portion of the development costs of the Internet are looking for a reward for their efforts: information. The Internet has significantly reduced the costs of obtaining information about individuals, resulting in a widespread perception by consumers that their privacy is being eroded.